Giti Tire celebrated New Year’s with some key customers . . . along with 700,000 Rose Parade attendees and millions more on TV.
For the 4th consecutive year, the company served as the Official Tire Sponsor of the Rose Parade® and Presenting Sponsor of Decorating Places. This year, we invited more than 50 dealer guests from the US and Canada to join in the festivities.
By all accounts, they had a great time:
The guests were greeted with a welcome dinner at the Westin Hotel in Pasadena on Dec. 30 at which time they were informed about Giti’s history and given a company update. On Dec. 31, the group visited the Giti-sponsored Decorating Places area where floats were being prepared for the parade. Our guests were amazed to see the plants, seeds, flowers, fruits and vegetables used to decorate the floats. After this viewing, some guests went to play golf at the spectacular Trump National Golf Club, which overlooks the Pacific Ocean and some went to tour the city of Los Angeles, from Venice Beach to Hollywood Blvd. The day ended with everyone getting back together at Alexander’s Steakhouse for a fabulous New Year’s Eve dinner.
On New Year’s Day under beautiful skies, the group witnessed America’s New Year’s Tradition, the Rose Parade. Floats were finally revealed and wowed thousands of viewers along the 5-mile stretch of Colorado Blvd with millions more watching on TV. After this amazing spectacle, guests went to the Rose Bowl stadium for some VIP treatment at the VIP tailgate party before watching the game.
On January 2, Giti’s guests had one last chance to experience Hollywood by touring the Paramount and Warner Brothers Studios. They were captivated by the magic of special effects and fascinated by the props and costumes in the archives. The group was also thrilled by the experience of being on the set of Dr. Phil, Grace and Frankie, and Friends to name a few.
The three days of fast-paced festivities concluded with our customers enjoying a relaxing dinner at The Castaways Restaurant in Burbank which offers a breathtaking view of the San Fernando Valley.
With some very happy customers and brand exposure to millions of consumers, the event kicked off what will surely be an exciting and successful 2019 for Giti Tire!
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